Practice 01
A brand that holds up in writing, on a screen, and in a search result.
Naming through guidelines. Built as a system your team can apply without calling us, not a logo file and a hope.
What this covers
Logo
Primary, stacked, and mark-only lockups. Light, dark, and single-color. Every format you’ll be asked for.
Brand kit
Color, type, voice, and guidelines — plus email signatures, deck templates, social banners, and copy skeletons.
Brand system
The kit, plus name development and USPTO knock-out searches with attorney coordination.
Image production
Monthly volume, sized and captioned for the channels you actually run.
Video production
Monthly volume, cut to platform specification, captioned and versioned.
What you own
Editable source files, the full guideline document, and every license in your name.
- Editable source files, not exports
- A guideline document a new hire can follow
- Color with measured contrast ratios, not swatches
- Type licenses registered to you
- Clearance support — never a clearance opinion
Start with a call. We will tell you what this actually needs.
Thirty minutes, no charge. The first question we will ask: “Is there an existing name, and has anyone run clearance on it?”